==============================================
First build:

mvn install
==============================================



==============================================

Then run the archetype:

mvn archetype:create -DarchetypeVersion=1.0-SNAPSHOT -DarchetypeGroupId=org.apache.maven -DarchetypeArtifactId=documentation.checklist.archetype -DartifactId=contributor.guide -DgroupId=generate.apacheds -Dname="ApacheDS Contributor Guide"

==============================================


Note that maven changes the png image in the archetype.
So if you want the image, you have to copy it from

src/main/resources/archetype-resource/src/main/resources/images/123.png

to 

src/main/resources/images/123.png

on

contributor.guide


==============================================

Now run

mvn org.apache.maven:documentation.checklist.mojo:generate
==============================================


The mojo reads the recipes.xml and checklist.xml files, and 
generates what you see under 
target/
Including the 

recipes
checklists
table of contents.

NOTE:
If you try to run
eclipse:eclipse

maven will bark about the packaging not being tied to the lifecycle.

Just delete the packaging element in the pom and run again.