Naming convention: citABB, where cit is
the indicator that the conref is to a publication title and ABB is
the abbreviation for the publication (say, 2-6 characters).
We can't use the "correct" DITA cite tag because the IDD wrapper can't
handle it.
Derby Developer's Guide
Derby Server and Administration Guide
Derby Reference Manual
Derby Tools and Utilities Guide
Getting Started with Derby
Tuning Derby